Adsense Ads Relevancy and Content Matching a Problem? You Have No Idea

Dude, Adsense is killing any chance I have of “making money while online.” The way it’s supposed to work is; you create content, you get Adsense Ads that pertain to the content, the reader finds helpful links to follow, and the content provider makes a few bucks. But what if you write about subject X and get ads for subject Y? Well unless you’ve got a visitor who just enjoys stumbling across random links you’re not going to get any clicks . And for nearly 6 months that’s what’s been going on here at Welcome Back Rosenthal. This place is pretty much a click free zone.

Well that’s not exactly right. I get appropriate ads about 25% of the time. So some days the Adsense is on the money, or maybe a few hours of the day, or maybe certain post. There’s no rhyme or reason. It’s random. Nothing I can track and go “ah ha!” And trust me I’ve got like 3 stat tools in addition to Google Analytics. So, I did what any normal person would do; I contacted Google Adsense. They came and visited one or two pages, saw some relevant ads and told me things were fine. I asked them to please come back again, “the ghost only come out when you close the door mommy!”

If I’m biting the hand that feeds me then that would mean I’m the DAWG in this scenario, but I gotta be me Damnit! And I have proof! Would you like to see my proof? Then behold the horror that is Google Adsense and its erratic, irrelevant, and just plain wrong ad content matching. By the way I think I uploaded 25 examples of Adsense failure , and I know you’re not going to look at them all, but pick some thumbnails to see the full size ads for yourself. These images, aren’t exactly like I want them, in fact you should see my post about the new WordPress 2.5 -that’s another failure in technology I had to write about this week .

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So now the question is what is the solution to getting Google Adsense to match your content better? The answer is “I don’t know.” No doubt some of you have seen the code that you can insert that’s supposed to target your specific content. It hasn’t worked for me, but maybe it will work for you. It looks like this;

<!– google_ad_section_start –>


<!– google_ad_section_end –>

There’s even a modified version to EXCLUDE sections you don’t want to target. Looks like this;

<!– google_ad_section_start(weight=ignore) –>


<!– google_ad_section_end –>

The only logical thing I can think of is the Adsense can’t handle categories. I have about 5-6 topic categories on this site. And Google pulls content from various posts instead of the post for that particular day, and whichever posts has more “powerful” keywords determines which ads I’ll get. So if I write about subject X on Tuesday and it’s an Adsense keyword favorite, no matter what I write about on Wednesday if it’s content has lower keyword value I’m gonna get subject X ads. The only thing I can think to do is to either create separate “theme” websites OR I’m thinking of doing something with subdomains. Like this and Because I’ve tried everything else I could think if-my headers are so jammed pack with descriptions and specific keywords to each post that it’s crazy. Didn’t go overboard followed the Adsense rules-and I’m still seeing crazy ad matching. The ads on THIS post came out wrong 4 out of 5 times I reloaded the page. So I went back and added the word Adsense every chance I could to try and lock in the ads. What are you seeing now?

**Update or epilogue ; so I wrote this piece on April 2nd. Wrote my Google contact person an email with a link to this post, he sent back a form letter. I sent him another email where I said “really” and “seriously” like 5 times. “A form letter? Really? You’re serious?” April 4; relevant ads! I’ve checked 10 posts and maybe one or two text ads have been off but easily 90% have been spot on.

8 thoughts on “Adsense Ads Relevancy and Content Matching a Problem? You Have No Idea

  1. You haven’t seen this ad I took a screenshot of then, it goes something like: Tech Jobs, Latest Tech Gadgets, Curry Sauce
    Curry bloody sauce? LOL

  2. Hey BioTeck
    When it comes to Adsense we’re ALL rookies (except maybe joel comm). But your site is great looking, and today you wrote a Firefox piece-so don’t miss out on the opportunity to have an Adsense/Firefox button on your site. I’m only coming to understand this idea of integrating stories with ads that support.

    Thanks for coming by.

  3. I already have put those codes in my post, and will continuing to use those codes!

    Yeah, thnx for pointing that out for me! 🙂

  4. Hi Dave, I know this is one of your older post, but I just came across it. I am on a quest to increase my adsense income. I’m tired of hearing people write to me telling me that they are “earning enough money from adsense to pay all their monthly bills”. That’s nice but I’m not. I’m making money in all of my other quest but this Google Adsense is just not kickin it for me. Thought maybe I could get some ideas from your blog and post so here I am. Who the heck is “your Google contact person”? Do I have one of those lol? Any info would be greatly appreciated. Email enclosed. Thanks

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