Is Amish Shah Hurt or Helped by Google’s Version of Google Goggles?
Yeah I know. That is one ugly ass post title. Too many g’s and o’s. But that’s the question I asked myself out loud, so I figure other people will probably ask it too. Anyway until that eBay hard drive arrives for me to clone my dead hard drive I can’t really do any real work, so here I am writing “articles” instead of “copy.” Even though I keep swearing off internet money topics…
If you didn’t know, Amish and his team put out a product that helps people see ROUGHLY how Google Adwords might see their site from a Quality Score standpoint. Very, very useful tool (if you have and use an Adwords account). The product is called “Google Goggles.” I had been on the fence about buying it for about 2 months. I was either going to get the goggles or Jonathan Van Clute’s LP Gen (Landing Page Generator).
LP Gen comes at the quality score issue from a different angle. It actually takes your keywords and theme and pretty much BUILDS the kind of site you need to get a good score. But the cost of that item was several hundred more dollars. So I wrote to Jonathan and was like “hey, dude any specials or deals comin’ up?” And he was like; nope. And that was that. But he did say be on the lookout for some news, so sit tight. And I decided, ok come New Years I’ll have a nice Azoogle payment coming in and by that time he’ll either release an update or a “package deal” and I’ll get it then.
In the meantime I kept thinking about going with Amish’s goggles. I was already able to get QS with 7’s and 10’s using maybe a handful of keywords, not TONS AND TONS. So the goggles were haunting me because they also provide a sort of game plan for site design. You know what? Let me go get an affiliate link to their page because I really didn’t set out to write a product review. Go look at their thing HERE.
No, I wanted to talk about this idea that GOOGLE has now come out with a “Google Goggles.” In that Chicago Tribune piece they talk about their tool incorporating real-time Twitter and Facebook into their search, so now you can get UP TO THE MINUTE search results. With blogs they shaved the post/search time down to about 5 minutes, but with their version of goggles you’ve got near instantaneous search results popping up.
But what’s going to happen is that the phrase “Google Goggle” is going to be out there now. Will this help Amish? ORRRRR will Google make them stop using the name? One has to assume he had some kind of permission or relied on some sort of disclaimer clause “we’re not associated with THE Google…etc” But what happens now to his branding?
This is all a little interesting of course, because this week 2 things happened. Google Adwords kicked a bunch of us out, meaning they’re going on the offensive. And Chris Carpenter the ORIGINAL Google Cash dude decided to make Google Cash free because of all the info products of (varied quality) out there with “Google” in their name. So, freaky times man. Freaky times.