I started writing a response to a guy and then realized he had emailed me privately. I was looking at the emails in my blog account. When I post at somebody’s blog I check “yes” to the box to notify me about follow up responses. But like I said he emailed me in private, after I had written most of my response to him. So I’m gonna share it with you. I’m not going to mention the name of the guy’s company. I guess I also won’t have any pictures unless I get some clipart. I like always having picture proof in my pieces! I’ll find something to use.
So it goes like this, I got this email that starts off quoting me;
You posted this comment on my blog:
“I went by UNNAMED SOFTWARE today. The first month is ok, but after that. WHEW!”
Most UNNAMED SOFTWARE members would say it is severely under-priced, especially after viewing competing service’s costs. May I know the reason behind your feelings of $29.95/month being too much?
My reply: Dude, seriously. You’re going to ask me to tell you WHY I think something is overpriced? At first glance I thought this was a comment response on the blog and you wanted to do this out in the open. In which case I have a 2 drink maximum on these type of affairs. I state my case, I hear the response, then I give my follow up and go no further. I hate prolonged public “spirited debates.” So since we’re in private I’ll give you my honest opinion and try to be as thorough as I can without spending a whole night looking for supporting links to my various arguments.
First of all, subscription software? Are you kidding. Who’s doing this anymore? Do you remember Oracle? Do you remember when the head of Oracle was competing with Bill Gates for richest software guy back in the day and was convinced that his software was the best most beloved subscription software ever. Now? Where’s Oracle. And you know Bill-you know what he does; he competes and then he imitates. He did it with Apple, he did it with Netscape, and he did it with Oracle. So Microsoft tried to get people to use MS stuff as a subscription, and then online and not on your desktop. All kinds of insane stuff. And that’s not the way people in AMERICA want to live. We don’t roll like that. I’ll pay you today, and then walk away. That’s what we do. If your planning on selling outside the country you might have some luck-I don’t know.
And THIRTY dollars a month?! And I know you’re thinking “what’s wrong with a dollar a day?” I know. I know that’s what the logic of this was. But how many of your customers are making that kind of money with your software? Most people say they want a website and they try for a couple of weeks or maybe even a few months, but if they don’t start seeing any returns, they quit. So now they’re in this deal with you. It’s so hard to find information on your site (including the price) I have no idea if it’s annual contract or month to month. I’m telling you I don’t think that’s going to fly. Not in THESE times. We’re at the early stages of a recession that’s probably going to kick in for real within the next 6 months and I can’t see people going for a THIRTY dollar a month deal.
You’re not SBI. Even SBI isn’t SBI. They’re going to probably start seeing some real slow-ups in the future. But Site Build It at least has a serious track record, and outstanding numbers. And I think they’re package goes for 199.00 or maybe it’s 299.00 for their annual package and SERVICES either way-with a straight face you’re going to ask people to pay 360.00 a year ?! And yeah, I know there are people who would do it. But I can’t see them doing it for long. And certainly not a guy like me. And let me clarify that last point; I’m just a regular guy. I’ve got a little, nothing, PR3 blog that I’m sure some SEO pro could point out a million problems with. I’m not seeing big bucks-and that’s what led me to your UNNAMED SOFTWARE site. Looking for solutions-but your UNNAMED SOFTWARE doesn’t look like a solution. It looks like a deeper hole
Next ; you’re set up to help people sell in an auction environment. Auctions are best price wins arena. And you’re selling something with a SET price. An ONGOING set price. Are you seeing the irony. People want the best price. And right now the best stuff is actually FREE. WordPress is free. Hotmail. Yahoo mail. Gmail, in fact the whole Google suite of products is powerful, versatile and FREE.
And the speaks to new economy. You’re familiar with Seth Godin and the general move toward Long Tail economics ? 20/80. People focus on that structure for keywords, but it applies to most things. What am I saying-you have to be aware of these concepts; that’s how people are supposed to use your UNNAMED SOFTWARE, with niche targeting. But it’s MY opinion that you’re presenting yourself like a Blockbuster Video as opposed to Netflix, as if there was limited shelf space and that what you have is both in short supply and incapable of being done for free. I’ll give you an example; Keyword Elite sells for 97 dollars I think, but (remember my spiel about Microsoft and their habit of playing copy cat?) MS just came out with an Excel “add-in” called Ad-intelligence that pretty much does the same thing. I use it all the time. Cost? Free . And by charging 30 bucks a month, you’re playing to 20 percent of the crowd not the 80 percent.
Clearly you’re making money while doing internet stuff. And I’m not saying free is necessarily the way to go. I’m just telling you how it looked to ME when I went to the site.