OK get all the New Jersey jokes out of your system because I don’t wanna hear ‘em. I was on the radio. Besides, in this age of internet radio whatta you care where the station is? That’s me trying to use some lingo there. Chicago (where I am) and pretty much the whole state of Jersey (where the Bronwyn does her radio show from) are both famous for having “dees, dat and dem” mob guys walking around. But both are exaggerations. In fact; mafia? What mafia? There’s no such thing. But yeah, a couple of days ago she gave the blog an endorsement and if I’ve done this correctly this post SHOULD have an audio clip. It’s only about a minute long so give it a listen.
But media relations can manifest in totally different ways. In a couple of days I’m going to write a piece about a new blogger who visits this blog for tips and who I exchange emails with. That guy has had great success with his local papers and political community and even been invited to become part of the process. And a couple of months ago JohnChow got 2 back to back write ups in some local newspapers. So I left a comment over there telling him that MY experience in showbiz told me he should expect a slow progression like this; some more newspaper stories, then magazine and local TV news and by the end of the year there was a very good chance he’d have some kind of TV show. Know what happened? Within DAYS he was doing TV news. Then soon after HE bought his own camera and started filming his local get together with friends and posting them on the blog. And then he started getting sponsors. BIG ones, like Microsoft. Now, I’m not suggesting I caused this to happen (still….) but this is how media works. And Chow has now created his own show, but don’t be surprised if it doesn’t end up on some “tech” channel. See, despite how “big” the internet is to us, it’s still the low man on the totem pole of ALL media . And upper media tends to poach from lower media and that’s bad if you’re trying to hide something but GREAT if you’re trying to ride the wave .
Now in my case and the mention on WFMU; I listen to a lot of radio, and that station in particular is one of my top 5. The New York area, like LA, is one of the places I lived and will probably live again before it’s all said and done. And , incidentally, the reason I’m “Welcome Back Rosenthal.” I’m always leaving places but eventually making my way back to them. Bronwyn C. has a show that’s interesting and I thought I had a piece that would really fit into her show well, so I sent it to her. And voila! One of the keys to success, in every field, is to help people get what they want . Contribute to what others are trying to achieve and you might be surprised at how well it works out for YOU. It’s not about being calculating, it’s about making an honest reach outward to enhance something you already enjoy. Dale Carnegie 101. So blogging for bloggers is cool, but it’s not the whole world. Branch out a little and see what happens.